PROJECT SUMMARY

This Connecticut roof installation company wanted our team to create brand and website that offered a world class client experience.

Initially we designed a flow for an online roof installation quote generating before finding an off-the-shelf product that could be easily integrated into the Webflow site we designed.

TEAM

Ritik Dholakia, Strategy Lead
Aldo Juraidini, Product Designer

ROLE

Product Design Lead

DURATION

3 Months

"Main Street"

Of the three branding territories we shared, the client was drawn to the "main street" aesthetic of the mood board above. The Sonic Roofing brand was meant to be straightforward, familiar, practical, reputable, and emanate good energy.

"Customers want to get an online quote without waiting for a rep to return their call"

We shared two options with the client that attempted to gain trust through simplicity. The client wanted the design to avoid feeling "tech-y" so we used the branding from one option and the page layout from the other.

Roofle Integration

We worked closely with the Roofle development team to create a custom version of their off the shelf product that matched our typeface and color scheme.

"Solutions should shift the paradigm and not exist on other platforms"

There was a refreshing simplicity at the heart of this project. At every step we wanted the visual language and copy to be straight-forward and transparent.

We also continued working with the client to develop a marketing plan as launched the business.